A new Declutrr survey has broken the standard rules of consumer questioning by asking a variety of unique questions to smartphone owners. The survey tackles topics such as upgrade costs, identification of devices, and even device capabilities, and comes with interesting results to some of the questions.
In some parts of the world, upgrading their device is generally the cheaper option when looking to get a new device.
In the United Kingdom for example, when consumers reach the end of their minimum term, upgrading is a relatively inexpensive affair but means that they are tying themselves into a new contract with that provider.
This clearly isn’t always the case as the Decluttr survey shows that 43-percent of consumers in the United States spent upwards of $500 on their latest upgrade in order to move to their next chosen smartphone. 31-percent of those surveyed suggested that the upgrade was due to their device no longer working, with 26-percent simply wanting a faster, more modern device.
In terms of device identification, Samsung is leading the pack with its Galaxy S series of devices. A whopping 71-percent of respondents were able to correctly identify the fact that their device was a Galaxy S9+. 57-percent and 58-percent of Galaxy S7 and Galaxy S8 owners respectively were able to tell which device they had. 57-percent of iPhone XS owners were able to correctly identify their device but it seems that the majority of iPhone XR owners are confused as to which device they are using. Only 44-percent of XR owners were able to correctly identify the model of their smartphone.
The survey also shows that consumers are confused about the capability of their device. As an example, approximately 47-percent of Apple and Samsung device owners using the AT&T network believe that they are in ownership of a 5G-capable device.
One of the standout results from the survey is that a lot of Galaxy S device owners are simply not aware that their device is capable of being charged wirelessly. This shows a naivety in terms of the features and capabilities of the device as well as the fact that manufacturers aren’t entirely successful in marketing the full extent of what their devices are capable of.
Check out the Decluttr survey for yourself to see the full results and statistics.
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